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Nutrition, Weight Status, and Physical Activity 3.2

Increase Children’s Mercy’s support for breastfeeding and their infants.

  • Contract to provide newborn services for TMC

  • Provided 3+ hours of breastfeeding education for:

    • All attending pediatricians (11)

    • All attending neonatologists (13)

    • All nurse practitioners (9)

    • All resident trainees (89)

  • Progress in helping TMC to become 1 of only approximately 200 “Baby Friendly Designated Hospital” in the US

    • Education on the Baby Friendly Designation

    • 10 Baby Friendly steps

  • Adoption:

    • Created Healthy Lifestyle Working Group and Charter 

    • Created website and on-line enrollment process for partners

    • 2013: approximately 600 professionals trained through 16 presentations & trainings

    • 4 structured group trainings on HLI model (96 staff trained)

    • One-on-one training/technical assistance (26 trained)

    • Communication dissemination plan completed

    • Expanded online resource library (30 items)

    • Spanish series of materials created (6 items)

    • 60 programs/partners enrolled on-line (an additional 30 programs/partners enrolled since January 2014

  • Reach:

    • Over 90 programs enrolled with collective reach exceeding 1 million clients

    • Staffed 17 community events (17,386 reached)

    • Earned media—4 events (did not track reach)

    • Over 12,000 reached through new primary care protocol to include Healthy Weight Assessment and over 5,000 received customized plans to address

  • Infrastructure:

    • Secured $55,000 funding for 2013

    • Secured $500,000 funding for 2014-2016 through foundations

    • Work begun to create Guiding Committee and Community Engagement process

    • Working on Phase 2-Expand Healthy Lifestyle Initiative: The current phase focuses on enhancing our collaboration-public engagement process; strategically expanding the reach, adoption, implementation and effectiveness of the HLI strategies in partners' programs; and formally evaluating this action