Home > About Us > Legal > Privacy Policy
Legal Privacy Policy

Children's Mercy Kansas City has created this Privacy Policy to demonstrate its commitment to your privacy rights and protection of personally identifiable information. This Privacy Policy describes the types of information Children's Mercy may collect from you or that you may provide when you visit the website and Children's Mercy's practices for collecting, using, maintaining, protecting and disclosing that information. 

Acceptance of the Privacy Policy

Please read this Privacy Policy carefully to understand our policies and practices regarding your personally identifiable information and how we will manage and protect it. If you are under 18 years of age, please be sure to review this Privacy Policy with your parent or guardian. If you do not agree with this Privacy Policy, please do not use the Website. By accessing or using the Website, you agree to the terms contained in this Privacy Policy.

Children’s Privacy

Children's Mercy is committed to protecting the privacy of children. The Website is offered to and intended for adults and young adults age 13 and over, and is not intended for or designed to attract children under the age of 13 (an individual under the age of 13 is referred to as “Child” in this Privacy Policy). While some sections of the Website may be of interest to a Child, Children's Mercy does not request, seek or intentionally collect personal information from any Child. If you are a Child, do not provide any information on this Website or through any of its features. If Children's Mercy determines it has collected or received personally identifiable information from a Child without verification of parental consent, Children's Mercy will attempt to alert such child's parent or guardian of the information and will provide instructions on how the parent or guardian can delete the information, if so desired.

Information We Obtain About You and How We Collect It

Children's Mercy collects several types of information from and about users of our Website, including:

  • Information that identifies or can be used to identify an individual, such as name; addresses (postal and email); telephone number; Social Security numbers; medical insurance information; financial account numbers, credit/debit card numbers, or credit report information; passwords that would permit access to an individuals’ financial account; information about specific medical conditions; and, other unique identifiers (this information is referred to as “personally identifiable information”). Children's Mercy uses reasonable efforts to collect personally identifiable information only when there is a need to do so. 
  • Information that is about you but individually does not identify you.
  • Information about your internet connection, the equipment you use to access the website and usage details.

Children's Mercy collects this information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the Website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, but Children's Mercy does not collect personally identifiable information automatically. 
  • From third parties, for example, our business partners.

Information You Provide to Children's Mercy

The information Children's Mercy collects through the Website may include: 

  • Information that you provide by filling in forms on the Website.
  • Records and copies of your correspondence (including email addresses), if you contact Children's Mercy. 
  • Your response to surveys that we might ask you to complete and which you choose to complete voluntarily. 

Information Children's Mercy Obtains Through Automatic Data Collection Technologies

As you navigate through and interact with the Website, Children's Mercy may use automatic data collection technologies to obtain certain information about your technological equipment, browsing actions, and patterns, as described below. 

Details of your visits to the Website, including traffic data, location data, logs and other communication data and the resources that you access and use on the Website.

Information about your computer and internet connection, including your IP address

The technologies Children's Mercy uses for this automatic data collection may include: 

  • Cookies. A "cookie" is a small text file stored on the hard drive of your computer. The Website uses transient "cookies" during a site visit but does not gather information from a user's computer. Children's Mercy uses “cookies” to enhance Website usability and to store users’ preferences. The "cookie" is erased when the visit ends. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of the Website.
  • Web Beacons. Pages of the Website may contain small electronic files known as “web beacons” (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Children's Mercy, for example, to count users who have visited those pages and for other related Website statistics.

Google AdWords Remarketing

Google AdWords Remarketing is a form of online advertising that enables Children's Mercy to display targeted advertisements to Website users. Google AdWorks Remarketing keeps track of Website users and shows Children's Mercy advertisements to them while they are browsing the web.

  • Children's Mercy uses remarketing to advertise across web sites
  • Google will show ads across web sites that Children's Mercy users are visiting
  • Ads shown across other web sites are based on a user’s past visits to the Website by using cookies

Third Party Use of Cookies and Other Tracking Technologies

In addition to Google AdWords Remarketing, some content or applications on the Website are served by third parties. These third parties may use cookies (alone or in conjunction with web beacons or other tracking technologies) to collect information about you when you visit the Website. The information they collect about you may be associated with your personal information or they may collect information about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based advertising or other targeted content. 

Children's Mercy does not control these third parties’ tracking technologies or how they may be used. If you have questions about an advertisement or other targeted content, you should contact the responsible provider directly. 

How Children's Mercy Uses Your Information

Children's Mercy uses information collected through the Website:

  • To provide you with information, products or services that you request from Children's Mercy.
  • To contact you about Children's Mercy services and those of our affiliates, based on the preferences you have indicated.
  • To customize the advertising and content you see on the website.
  • To improve the Website
  • To develop new services and ideas.
  • To better administer and troubleshoot the Children's Mercy information technology systems.
  • In any other way we may describe when you provide the information. 
  • For any other purpose with your consent. 

How Children's Mercy Discloses Your Information

Children's Mercy may disclose aggregated information about our users, and information that does not identify any individual.

Children's Mercy may disclose personally identifiable information that you provide or that we collect as described in this policy:

  • To fulfill the purpose for which you provide it. For example, to provide a service you have requested.
  • To contractors, service providers and other third parties who work on behalf of CMH, but (unless you tell us otherwise) CMH does not authorize such third parties to use or disclose the personally identifiable information except as necessary to perform the work on CMH’s behalf or to comply with legal requirements.
  • To comply with any court order, law, or legal process, including to respond to any government, licensing, accreditation or regulatory agency or entity.
  • To enforce or apply the CMH Website Terms of Use and other agreements. 
  • For any other purpose disclosed by CMH to you when you provide the information. 

Choices About How Children's Mercy Uses and Discloses Your Information

Unsolicited Information. We will give you the opportunity to opt-out of receiving any unsolicited information from Children's Mercy or to limit the unsolicited information you receive to information regarding the service about which you requested information.

Google AdWords Remarketing. You can opt-out of CMH’s Google Adwords Remarketing campaign by visiting Google’s Ads Settings page. You may visit the Google’s Ad Settings to opt-out of Google’s use of cookies for the remarketing services. Google’s Ads Settings page is located at http://www.google.com/settings/ads.

Your Children's Mercy Accounts and Passwords

If you register for a service or account through the Website, you are not anonymous to Children's Mercy. You are responsible for taking all reasonable steps to ensure that no unauthorized person has access to your CMH account(s) or password(s), if applicable. 

Data Security

Children's Mercy maintains safeguards to ensure the security of your personally identifiable information. For example, all personally identifiable information obtained through the Website is handled in accordance with HTTPS protocol, and is automatically encrypted using industry standard encryption technology. 

The safety and security of your personally identifiable information also depends on you. Where CMH has given you or where you have chosen a password for access to certain parts of the Website, you are responsible for keeping this password confidential. 

Children's Mercy urges you to be careful about giving out personally identifiable information in public areas of the Website (if any). IF YOU PROVIDE CONFIDENTIAL INFORMATION THROUGH THE WEBSITE, IT IS AT YOUR OWN RISK.

Policies of Other Sites

This Privacy Policy applies only the personally identifiable information obtained by CMH through the Website and in electronic messages between you and the Website. The Website contains links to other websites. CMH is not responsible for the privacy practices of such other sites. You should read the privacy policies of each site you visit to determine what information that site may be collecting about you and the site owner’s privacy practices with respect to the management and privacy of such information.

Changes to this Privacy Policy

Children's Mercy reserves the right to change, modify or otherwise update this Privacy Policy at any time. Such changes or updates will be effective immediately upon notice thereof, which may be given by posting on this page, by electronic or conventional mail or by any other means by which you obtain notice of the changes or updates. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting this page to check for any changes to CMH’s privacy practices.


Questions regarding privacy of patient information should be directed to Privacy Officer at (816) 701-4573 or privacyofficer@cmh.edu.

Copyright © 2018 The Children’s Mercy Hospital