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Child Abuse and Neglect The Period of PURPLE Crying
Child Abuse and Neglect The Period of PURPLE Crying

The Period of PURPLE Crying® is a program designed to teach parents/caregivers about normal infant crying and the normalcy of feeling frustrated due to the crying. PURPLE is the acronym for Peak of crying, Unexpected, Resists soothing, Pain-like face, Long-lasting, and Evening crying. The program is based on over 30 years of research on crying and its relation as a trigger to shaking. 

Creating an Action Plan

Teaching caregivers about normal crying can lessen their stress and reduce the likelihood that they will shake their infant out of frustration and discouragement. Caregivers are taught about the importance of an action plan, individualized for them, for when they get frustrated with the infant's crying.

Action Plan Steps

  • First, they should respond to their infant's cries with "comfort, carry, walk, and talk" to reduce fussing and tend to the baby's needs and not neglect them. 
  • Second, caregivers need to understand it is ok to put the baby down in a safe place, like a crib or playpen, and walk away if the crying is too frustrating for them. 
  • Lastly, they need to be aware of the dangers of shaking an infant and understand that it is never OK to shake a baby. The education and actions empower the caregiver in responding to their needs and their infants. 


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